Ask:
Curate a full-day immersion event for 60+ Chick-Fil-A marketing employees– through fresh/provocative insights– to help them create culturally attuned Hispanic initiatives
Role:
I led and developed strategic presentations on different topics alongside my colleagues, including chicken's role in Hispanic culture and the Hispanic community's digital footprint.
In addition, I also collected testimonials and helped inspire the creative ideation of our multi-faceted video content while assisting with event/people management.
