Ask:
Create an integrated marketing comms strategy for 2023 that helps Telemundo elevate its CSR initiatives for its Hispanic audience such as Mujeres Imparables & El Poder en Ti.
Insight:
Hispanics want a brand that gets them and their desire to incorporate their current view of the world and culture into a daily celebration of heritage.
They want a modern approach that does not put them in a cheesy box but recognizes them as trend-setters in the U.S.
Strategy:
Telemundo will become a channel disruptor, Loudly speaking on important issues for Hispanics, with a platform of relevant insights in health/sports, business, and gender equality.
Giving the microphone to a modern-day Latino
2022
Wins
2.1 BILLION impressions in 2022 and 111 placements across El Poder en Ti initiative
The Future is Fútbol report amplification was a major highlight from 2022 as it was widely discussed by media with a total of 1,852,959,875 impressions