Ask:
In 2023, Xfinity launches a new 10g Network campaign with peculiar advocates– Kids.
The New Generation praises fast internet as #WhataTimeToBeAlive, reminiscing on a world without fast internet. How can we make this resonate w/ Hispanics? Who is our spokesperson?
Insight:
Hispanic kids push the boundaries of independence because they have to, especially older siblings.
Strategy:
Highlight niche scenarios Hispanic audiences can relate, reminiscing on their own memories to increase brand love
Campaign
Social Posts
Copy: La tecnología avanza más rápido que nunca, ¿Recuerdas cuando pagaste un Late Fee por un DVD que ni viste?
Translation: Technology is advancing faster than ever. Remember the late fees you’d get for a DVD you’d never watch?
Content Translations:
Image 1 – Do you know what a DVD is?
Image 2 – No I’m still on the multiplication table.
Image 3 – Xfinity’s 10g Network. The future starts now.
Copy: La tecnología avanza más rápido que nunca. ¿Recuerdas cuando no te importaba cargar tu PC de 50 libras al Lan Party?
Translation: Technology is advancing faster than ever. Remember when it was so fun carrying your 50 lb PC to the Lan Party?
Content Translations:
Image 1 – Do you know what Lan Party is?
Image 2 – No… Lan Party, no. They didn’t invite me to that one
Image 3 – Xfinity’s 10g Network. The future starts now.